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How Lorne Lucree Discovered a Breakthrough Allergy Care Format at SupplySide Global
See how a simple walk on the show floor sparked a new hero SKU and accelerated product launch.
From Concept to Discovery
Finding the Path from Idea to Impact
Lorne Lucree, founder of Wizard Wellness, entered SupplySide Global in discovery mode. He had just ventured into allergy care and knew what he wanted to build, but not yet how — or who could help. His goal was to immerse himself in the full ecosystem of suppliers, explore emerging formats, and validate technologies that could bring something truly different to market.
Wizard Wellness blends microbiome innovation, natural actives, and elevated design to create multisensory allergy care products that go beyond symptom relief, reshaping how consumers experience wellness.
Stepping Into a Living Playbook
Immersed in Innovation and Collaboration
Walking into SupplySide Global was overwhelming in the best way. The atmosphere was collaborative, curious, and forward-focused. Even as a stealth founder, Lucree felt like he belonged, and the energy on the floor sparked new ideas almost immediately.
“I came to SupplySide to learn who could help bring my vision to life — and I left knowing exactly how.”
Finding a Hero SKU
Discovery That Sparked a Breakthrough
“The energy was future-focused and collaborative — like a playbook for what’s next.”
It was on the show floor at SupplySide Global that Lucree first discovered dissolvable oral strips. Multiple suppliers showcased this innovative delivery system, which immediately stood out as discreet, fast-acting, and disruptive in a category dominated by pills, sprays, and liquids.
Direct conversations with manufacturers allowed Lucree to start prototyping within weeks, shaving months off development timelines. This discovery became the foundation for Wizard Wellness’ flagship product.
Finding a Hero SKU
Discovery That Sparked a Breakthrough
It was on the show floor at SupplySide Global that Lucree first discovered dissolvable oral strips. Multiple suppliers showcased this innovative delivery system, which immediately stood out as discreet, fast-acting, and disruptive in a category dominated by pills, sprays, and liquids.
Direct conversations with manufacturers allowed Lucree to start prototyping within weeks, shaving months off development timelines. This discovery became the foundation for Wizard Wellness’ flagship product.
Turning Insights into Innovation
Expanding Possibility Through Partnership
SupplySide Global validated that oral strips could deliver the actives Lucree envisioned in a consumer-friendly way. The exposure to multiple suppliers also expanded his thinking about other delivery formats for future innovation.
Challenges like stability and sensory optimization were easier to tackle because of the breadth of supplier conversations he could draw from. These insights not only shaped the dissolvable strip but also laid the groundwork for Wizard Wellness’ future product pipeline.
“SupplySide didn’t just give me one solution — it expanded my thinking for future product formats.”
A Hero SKU is Born
From Inspiration to Market Success
During his first in-person meeting with a national retail buyer, the dissolvable strip immediately captured attention. The buyer described it as fresh and disruptive, cementing its position as the hero SKU for Wizard Wellness’ September 2025 launch.
The early validation from SupplySide Global informed the product roadmap and shaped the launch strategy, ensuring the dissolvable strip would stand out in the competitive allergy care market.
Explore What’s Possible at SupplySide Global
SupplySide Global isn’t just a trade show. It’s a launchpad for discovery, innovation, and growth, where emerging brands like Wizard Wellness can connect with suppliers, explore trends, and accelerate time-to-market.
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