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Oct. 27-30, 2025
Expo Hall Oct. 29 & 30
Mandalay Bay, Las Vegas
Flagship sponsor: 
Do you have an innovative ingredient that you believe is best-in-class?
Ingredient Idol is back at SupplySide Global for the fifth year running! Each year, the experts at SupplySide (along with our SupplySide Global audience) and elite panel of judges select the top new ingredients of the year.
Do you have a new ingredient?
Do you have a new supplement ingredient in the sexual health, weight management, or nutricosmetics categories; or a food/beverage ingredient for relaxation, focus or formulation innovation technology?
- Was your ingredient released after Jan. 1, 2024?
- Do you think this ingredient will make waves in the industry?
- Will you be exhibiting at SupplySide Global 2025?
- Are you ready to bask in fame and glory?
If you said “yes” to these questions, then you need to apply to become the next SupplySide Global Ingredient Idol!
Ingredient Idol: Supplements
Categories:
- Sexual health
- Weight management
- Nutricosmetics
Judges:
- Diana Morgan, founder and chief fun officer, What's Up with SUPPS
- David Foreman, R.Ph., president, Herbal Pharmacist
- Doug Lynch, CEO, MarketWell Nutrition
Ingredient Idol: Food & Beverage
Categories:
- Focus
- Relaxation
- Formulation innovation technology
Judges:
- Sam Kressler, principal, Stir Innovation
- Nadia Kemal, partner, Topi Ventures
- Daniel Scharff, founder and CEO, Startup CPG
- Paul Petersen, global alternative protiens leader, ICL Food Specialties
Why enter Ingredient Idol?
Industry-wide recognition: Present directly to our distinguished panel of judges.
Media exposure: Featured coverage in SupplySide Supplement Journal or SupplySide Food & Beverage Journal.
Market visibility: Previous winners have reported significant business growth following their Ingredient Idol success.
Networking opportunities: Connect with key decision-makers and potential partners.
How it works:
Step 1:
Complete the application form by September 26, 2025
Step 2:
The SupplySide editorial teams will review the applications and select three finalists for each category. If you are selected as a finalist, you will receive an email with further directions by October 13, 2025. Your ingredient will be featured with our other Ingredient Idol finalists on SupplySide Supplement Journal or SupplySide Food & Beverage Journal.
Step 3:
As a finalist, you will pitch your ingredient in front of the Ingredient Idol judges as well as a live SupplySide Global audience on the Innovation Stage. You’ll have just three minutes to pitch your ingredient and then the judges will get three minutes to ask questions. After hearing from all the finalists, the judges will deliberate and select a winner.
Step 4:
A winner from each category will be chosen by the judges. But you will also earn the chance to win the People’s Choice Award based on the loudest applause from the audience.
Step 5:
Winners will receive an official Ingredient Idol trophy, a feature in SupplySide Supplement Journal or SupplySide Food & Beverage Journal, and bragging rights for a full 365 days!
FAQs
Yes. Your ingredient must have been launched after Jan 1 of 2024.
You win a trophy, a feature in SupplySide Supplement Journal or SupplySide Food & Beverage Journal, as well as bragging rights!
The SupplySide editorial team will reach out to you by October 13th, 2025.
No, but each ingredient requires its own submission form.
No. There is no cost to participate in Ingredient Idol.
If you do not hear from us by October 13th, you can assume you were not selected as a finalist.
Yes. Someone from your team must provide a short pitch to our panel of judges on the Innovation Stage at SupplySide Global. Your pitch will also be judged by the live audience for the “people’s choice” award.
Yes, but you will need to submit two different submission forms.
Yes, you must be an exhibitor to enter your ingredient.
Yes. The more information you can give us, the better. Your submission form is your chance to convince the SupplySide editorial team why your ingredient is better than all the other new ingredients on the market. Show us.
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