Yes, please reference our Claims Guidance document for examples of unacceptable and acceptable claims.

Our MarketReady Insights (MRI) team is standing by to assist you. Please contact our MRI team at MarketReadyInsights@informa.com.

The Standards team conducts a thorough review process for exhibits, evaluating displays and marketing materials across the event floor. We sometimes ask that corrections be made during the event when our Standards team identifies highly visible non-compliance. Onsite immediate correction may include the removal of non-compliant materials from the exhibit to be returned to your booth near the end of the event, immediate revisions made to the materials (redacting/blacking out words on sell sheets to be distributed), and/or covering claims on displays and/or removal of signage. Immediate corrections at the exhibit do not always guarantee that a compliance fine will not be assessed (see below What is a Compliance Fine?). Non-compliant claims are most often addressed 1-2 weeks after the event.

The Standards team will offer general guidance. This may include instructions to remove specific claims or revise them into acceptable language appropriate to the intended use of the product. For instance, a structure function claim to support or maintain a healthy status, or any such claim that would be acceptable for a dietary ingredient product. Structure function claims are not acceptable for ingredients intended solely for cosmetic/topical applications. More comprehensive and specific recommendations can be obtained through our MarketReady Insights program.

Yes – as done for the past several years, exhibitors will receive a Standards review message identifying the non-compliant claims in the specific materials presented at the exhibit. Starting at the 2026 SupplySide Global event, reviews for this event will also include the factors used to determine compliance fines. For example, the non-compliant claims found were heart disease, reduces cholesterol, and inhibits platelet aggregation. Disease claims in the marketing. This is your first offense. {{Company name}} exhibited with regular visibility. The compliance fine will be $250.

All ingredients offered for sale in the U.S. are regulated by the FDA, USDA, EPA and the FTC (for paid advertising), regardless of whether they are sold directly to consumers. Ingredient claims must align with the intended use in the market. We rely on the U.S. FDA’s Compliance Guide on Structure Function claims in evaluating claims. Additionally, we use specialized software to help identify these types of claims. Starting at the 2026 SupplySide Global event, compliance fines will be assessed for non-compliant claims as described in question 1 above, with all potential violations requiring a final approval from a Market Integrity team manager before any fine is assessed or billed. Our entire review process follows an established Compliance program Implementation plan (select the Enforcement button). See below What is a Compliance Fine?)

To ensure consistency, we use specialized regulatory software to support our team's work. Additionally, all potential violations require a final approval from a Market Integrity manager before any fine is assessed or billed. Our Standards team members have an average of 4+ years of industry experience and undergo comprehensive preparation before reviewing exhibitor materials. Their qualifications include:

• Formal third-party training in regulatory compliance standards
• Ongoing support from our dedicated regulatory consulting service
• Regular in-house training programs to stay current with evolving regulations 

You may reply directly to the Standards Specialist who sent you the compliance review. You may also contact SupplySideCompliance@informa.com for any questions or concerns about a compliance matter or a fine.

The compliance fine is a calculated fine that will be billed to an exhibitor after an event who, during the event, was found to present non-compliant marketing materials at their exhibit. This includes any claims in signage at or on the booth display itself. The Standards team visits every exhibit to review marketing materials. If non-compliant claims are found at an exhibit, a review message with the details of the concerning claims and the amount of the compliance fine will be sent to the primary contact on the account within 1-2 weeks after the event. The Standards review will be followed by an invoice statement from accounting with the added line item for the compliance fine including the details of the offense 4-6 weeks after the event.

Our audience values compliance as a core part of their experience at our events, knowing product information has been properly reviewed. This results in a higher number of quality attendees as the integrity of the event increases. Currently, the Standards team identifies non-compliance at 15-19% of exhibits at SupplySide events. Without consequences for displaying non-compliant materials, there is less incentive for exhibitors to ensure regulatory compliance. Our goal is to enhance industry self-regulation while reducing non-compliant materials at our events, which directly contributes to the quality and credibility of our shows and upholds the high standards of our exhibitors.

To support the Compliance Fine initiative, we're adding a pre-screening process to the Compliance program. This optional service allows us to assist exhibitors in identifying potential issues early, helping them avoid any fines. The pre-screening process will be particularly valuable for our international exhibitors who must navigate U.S. regulations when bringing their products to the U.S. market.