Transforming an Idea Into Impact
From Vision to Action
Jen Batchelor, founder and CEO of Kin Euphorics, has a mission to create elevated, non-alcoholic social experiences that nourish the mind and body. Her goal is to lead the functional beverage movement with transparency, innovation and a human-first approach to braincare. Attending SupplySide Global 2024 was a strategic decision for Batchelor to explore ingredient and delivery innovations that could enhance the efficacy and immediacy of her adaptogen and nootropic formulations. She was determined to find partners who shared her scientific rigor and could help bring new, high-impact products to market.
“Meeting suppliers and innovators in person at SupplySide Global transforms conversations into real partnerships.”
Immersed in the Future of Wellness
Walking into Energy and Opportunity
From the moment Batchelor walked into SupplySide Global 2024, she was struck by the scale and energy of the event. The expo buzzed with excitement from both seasoned suppliers and emerging innovators, all eager to share solutions for the evolving health and wellness industry. For Kin Euphorics, it wasn’t just about exploring new technologies but also about engaging directly with potential partners who could help bring her vision to life.
“Meeting suppliers and innovators in person at SupplySide Global transforms conversations into real partnerships.”
Science, Speed, and Sensory Design
Accelerating Product Innovation
Integrating Nuesome technology into Kin Euphorics’ product line enhanced ingredient bioavailability and efficacy. SupplySide Global made this possible by connecting Batchelor with suppliers, flavor experts, and technical specialists all in one place.
This access allowed her to iterate quickly while maintaining the signature taste and sensory experience Kin Euphorics is known for.
Informed, Inspired, and Ready for What’s Next
Staying Ahead of Trends and Regulations
The event also provided Batchelor with critical insights into regulatory changes for functional beverages, helping her confidently plan Kin Euphorics’ 2025 product pipeline.
She gained a front-row view of emerging trends, including mood-supporting compounds like saffron, magnesium L-threonate, and bioactive peptides, all of which align with her vision for brain-focused wellness.
“SupplySide Global is where you see the trends shaping the future of functional beverages before anyone else.”
SupplySide Global is where you see the trends shaping the future of functional beverages before anyone else.
SupplySide Global is more than a trade show — it’s a catalyst for growth, insight, and collaboration. For anyone looking to accelerate product development and form strategic partnerships, attending is essential.