How Auclair Walters Discovered Clean Ingredient Innovation at SupplySide Global
See how Auclair Walters turned supplier connections, trend insights and strategic relationships into a roadmap for growth.
Background
From Organic Vision to Industry Action
Auclair Walters, founder of Poofy Organics, leads a New Jersey–based family business committed to toxin-free, USDA-certified organic personal care and household products. His mission is simple but powerful—create products that are safe for people and the planet. Attending SupplySide Global 2024 was a strategic move to strengthen that mission. Walters came seeking certified organic and non-GMO ingredients, validated suppliers and the latest insights in health, wellness and sustainability. What he found was more than he expected: a connected ecosystem of innovation that continues to shape his brand’s growth.
Innovation
Walking into Innovation
From the moment Walters stepped onto the expo floor, the sense of possibility was clear. Every aisle showcased the latest in ingredient innovation, sustainable packaging and emerging technology. Educational sessions and conversations with peers gave him fresh ways to apply innovation to his clean-label mission, transforming ideas into actionable next steps for his product line.
“SupplySide Global gave us access to suppliers and insights that directly impact our product development and growth.”
Development and ingredients
Finding Ingredients That Match Your Mission
For Walters, SupplySide Global delivered what few events can—a direct line to the ingredients and partners that align with his brand values. From natural colorants and organic flavor systems to verified clean-label ingredients, the connections made in Las Vegas now support Poofy Organics’ expanding product pipeline and sustainability commitments.
The next wave of products
Spotting the Future of Clean Products
SupplySide Global gave Walters a front-row view of the trends shaping the next wave of clean beauty and personal care. The rise of personalized wellness, sustainability-focused sourcing and regulatory changes like Mocra offered clarity and direction for his team’s next chapter. The education sessions and discussions helped ensure Poofy Organics stays ahead of both compliance and consumer demand.
“The insights we gained on trends and regulations are helping us stay ahead in the clean, organic space.”
Networking and beyond
Building Connections That Matter
Beyond ingredient discovery, SupplySide Global helped Walters forge meaningful connections across the industry. Engaging with organizations like the Organic Trade Association and the Non-GMO Project deepened his network and credibility. Through the show’s networking sessions and informal conversations, he found long-term collaborators who continue to help move his business forward.
Be where innovation meets opportunity
SupplySide Global is where ideas take shape, partnerships grow and innovation thrives. Whether you’re scaling an established brand or bringing a new vision to life, it’s the place to connect with the people and products that power growth.